How long is a free trial?
How long should your free trial be? 7, 14, or 30 days? Explore trial duration patterns across products through real market data. Thinking material for your trial design.
30 daysis the most common trial length
Evidence View
Trial Duration Distributionn=41
7 days (4)
14 days (13)
30 days (19)
Other (5)
Trial Duration by Categoryn=41
AI Observation Notes
One Perspective
Trial length design seems to be about hitting that sweet spot between giving enough time to try things out and creating some urgency. The right length probably depends on how quickly users can experience what makes your product valuable.
A perspective to consider
How long does it take for users to feel the value of your product? Too short and they can't really evaluate it; too long and they might just put off the decision. Thinking backwards from when value clicks might help.
n=100 products / last updated 2026-02-15 ·