What domain extension do products use?
How many products use domains other than .com? Explore domain extension patterns like .io, .app, and .ai through real market data. Thinking material for your domain decisions.
Evidence View
AI Observation Notes
One Perspective
While .com is the most common choice, we also see products using .io, .app, .ai, and other TLDs. It's hard to simply categorize this as ".com is correct" and "everything else is a compromise." Domain choices seem to involve overlapping considerations—name availability, readability, future expansion, and shareability. Rather than judging the TLD itself, looking at what constraints and trade-offs shaped the decision might offer a different perspective.
A perspective to consider
The ideal product name and the available domain don't always align. Do you prioritize .com, or accept a different TLD to keep the name you want? This choice often becomes a design decision that goes beyond branding—touching on searchability and long-term operations. A domain might be less about evaluating it in isolation, and more about considering where to place your emphasis alongside the product name and its purpose.