What's the typical entry price?
What's the typical starting price for paid plans? Explore entry price patterns across products through real market data. Thinking material for your pricing decisions.
$15is the median entry price
Evidence View
Entry Price Distributionn=61
Under $5 (12)
$5–$10 (8)
$10–$20 (14)
$20–$50 (14)
$50–$100 (6)
$100+ (7)
Median Entry Price by Categoryn=61
AI Observation Notes
One Perspective
The overall median is around $15, with more than half priced at $20 or below. That said, medians vary by category, and even within categories, the range tends to be wide.
A perspective to consider
Setting your entry price can be tricky. Lower prices make it easier to try, but limit revenue. Higher prices improve margins, but raise the initial barrier. Looking at where others in your category land might give you some useful perspective.
n=100 products / last updated 2026-02-15 ·