Insights

Observe how products approach pricing, plans, and trials. Real data and observations—not answers, but thinking material for your product decisions.

Pricing

Is pricing shown publicly or kept private?

To show or not to show? Let's look at what products are doing.

Which is more common, charm pricing or round numbers?

$9.99 or $10—observing how prices are expressed as numbers.

What's the typical entry price?

Where do entry prices cluster? Let's take a look.

Should you offer annual discounts?

How many products offer discounts for annual billing? Let's observe the patterns.

What's the right annual discount rate?

How much of a discount do products offer for annual billing? Let's look at the numbers.

Free trial? Free plan?

Time-limited free trials and always-free plans. Observing onboarding experience design.

How long is a free trial?

7 days, 14 days, 30 days—observing free trial duration design.

Does a free trial require a credit card?

How many products ask for a credit card upfront when offering a free trial? Let's observe the patterns.

Plans

How many pricing plans do products usually have?

More choices or fewer? Let's see what the landscape looks like.

Should you offer an enterprise plan?

How many products have dedicated plans for large organizations? Let's observe the patterns.

Brand

What domain extension do products use?

.com is common, but many products choose alternatives. Let's observe the domain landscape.

FAQ

Not just SaaS—we look at digital products and software in general. We focus on those common 'design dilemmas' like how to set prices, structure plans, or design trials.

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