Free trial? Free plan?
Free trial or free plan? Explore how products design their onboarding experience through real market data. Not answers, just thinking material for your product decisions.
66%of products can be tried for free
Evidence View
Free Trial & Free Plan Distributionn=103
Has Both (25)
Free Trial Only (32)
Free Plan Only (11)
Neither (35)
Free Option Rate by Categoryn=103
Has Both
Free Trial Only
Free Plan Only
AI Observation Notes
One Perspective
Free trials seem like a good way to lower the bar for trying something out. If your product's value really shows when people use it, a trial might make sense. But there are definitely other ways to go about it too.
A perspective to consider
Free trial or free plan—it's one of those classic dilemmas. Free trials create a sense of "decide now" while free plans let users take their time. Which feels more natural for how your users discover value?
n=103 products / last updated 2026-06-05 ·