Free trial? Free plan?
Free trial or free plan? Explore how products design their onboarding experience through real market data. Not answers, just thinking material for your product decisions.
62%of products can be tried for free
Evidence View
Free Trial & Free Plan Distributionn=100
Has Both (20)
Free Trial Only (26)
Free Plan Only (16)
Neither (38)
Free Option Rate by Categoryn=100
Has Both
Free Trial Only
Free Plan Only
AI Observation Notes
One Perspective
Free trials seem like a good way to lower the bar for trying something out. If your product's value really shows when people use it, a trial might make sense. But there are definitely other ways to go about it too.
A perspective to consider
Free trial or free plan—it's one of those classic dilemmas. Free trials create a sense of "decide now" while free plans let users take their time. Which feels more natural for how your users discover value?
n=100 products / last updated 2026-02-15 ·