Is pricing shown publicly or kept private?
Should you display pricing publicly or keep it private? Explore pricing transparency patterns across products through real market data. Thinking material for your decisions.
65%of products publicly display pricing
Evidence View
Pricing Public vs Privaten=100
Public (65)
Not Public (35)
Pricing Transparency by Categoryn=100
AI Observation Notes
One Perspective
For self-serve products targeting smaller businesses, showing prices seems pretty natural. For enterprise stuff, keeping it private might fit better with a sales-focused approach. It's probably less about right or wrong, and more about what matches your sales style.
A perspective to consider
Showing prices or not isn't just about transparency—it changes how your whole sales process works. Is your product more self-serve, or more sales-driven?
n=100 products / last updated 2026-02-15 ·