Launch Prep

Here are some things worth checking when choosing a name. You don't need to cover everything — just consider what's relevant for the markets and situations you're targeting. Brainstorming with AI can also be a helpful way to generate name ideas.

Having a custom domain can help build brand credibility. A short, memorable domain tends to work well.

A symbol mark represents your brand as a graphic, and is often used in small spaces like favicons, app icons, and social media profile images — minimal designs that are easy to recognize at small sizes tend to work well. A logo is a design that includes the brand name, commonly seen on websites, documents, and within the product itself. Having both can be convenient, but starting with just one is perfectly fine. Creating them in a vector format like SVG makes resizing easier.

A short phrase that conveys your product's value. Just jot it down when something comes to mind.

Having a rough direction in mind can make later preparation smoother. Multiple types may apply.

A rough idea is fine. You can select multiple.

Choosing your initial target market helps with pricing and competitive analysis. You can select multiple.

You don't need to have it all figured out from the start. Just pick a general direction for now.

Choosing a category makes it easier to compare with similar products in Insights. If you're not sure, just pick the closest one.

You don't need to list everything. Just note what comes to mind — it can be useful for market analysis later.