Social Media
Establish your presence on social media. You don't need to be on every platform -- it's worth focusing on where your target users tend to gather.
General
Using a personal email address for SNS accounts can make handoffs difficult when the person in charge changes. If you use Google Workspace, creating a group and allowing external email delivery ensures that notifications and verification emails are received properly.
You might consider these once your activity picks up. Starting with manual posting is perfectly fine.
Which service did you use?
Other
Tools for creating images and banners for social media posts. Even without design experience, tools with rich templates make it easy to get started.
Which service did you use?
Other
Tools for creating product demos and tutorials. Something simple might be enough to start with.
Which service did you use?
Other
X (Twitter)
Creating a dedicated account for your product can help maintain brand consistency. Whether to use a personal account or a dedicated one depends on your approach.
Recommended size is 400x400 pixels. Setting your logo or product icon can help with recognition.
Recommended size is 1500x500 pixels. Including your product's features or tagline can leave an impression on profile visitors.
Convey your product's overview and value in 160 characters or less. Don't forget to include your website URL.
YouTube
Creating a brand account allows for team management and keeps things separate from your personal Google account.
https://www.youtube.com/@example
Include the channel description, update frequency, and contact info. This also affects search visibility.
Recommended size is 2560x1440 pixels. Keep text and logos within the center 1235x338 pixels to avoid cropping on any device.
At least 98x98 pixels, under 4MB. Use PNG or non-animated GIF.
Minimum 150x150 pixels, under 1MB square image. It functions as a subscribe button when clicked.
Create an account for your product. Using a username that matches your product or brand name helps with recognition.
Switching to a professional account (Business) from settings enables insights (analytics) and ad placement.
Profile image is square and cropped into a circle. Bio is limited to 150 characters.
Discord
Can be used as a user community or support channel. Not every product needs one, but it's common for products where community building matters.
Starting simple with about three channels -- announcements, general, and support -- seems to be a common approach. You can always add more as your user base grows.
Setting up basic roles like admin, moderator, and member can help with smooth operations. Some also create channels exclusively for paid users.